Southcolor’s story began with a passion for art and a mission to provide fellow creators with premium supplies. Founded by artists who understood the importance of quality tools in artistic expression, Southcolor started as a small venture driven by a desire to inspire creativity. Over the years, we’ve grown into a trusted brand known for our extensive selection of art and craft materials, exceptional customer service, and commitment to supporting artists worldwide. Our journey is fueled by the belief that art enriches lives and connects people, and we continue to strive towards being a beacon of creativity in the artistic community.